e.l.f. x Christian Siriano Runway Capsule Collection Event

Saturday, February 10, 2018

Christian Siriano and elf collaboration with Dena Cooper

The first time I heard of Christian Siriano was on Project Runway in 2008.  I had just started a rigorous college curriculum for fashion design and to say that Project Runway was a beacon of light and inspiration for many of the students in my class would be a serious understatement.  It’s hard to know what your life will be like after school, especially as a design student.  There was always a nagging fear in the back on my head that my goals were a little high-reaching and that too much luck was involved for me to make progress in the fashion industry.  Reality shows like Project Runway really helped fuel a fantasy that it could happen for anyone that was hardworking and talented enough.  
christian siriano and elf cosmetics collaboration with Dena Cooper

I was obviously over the moon when I was contacted to collaborate with Christian for his e.l.f. x Christian Siriano capsule collection event.  Christian illustrated a custom face palette for e.l.f. which were printed on large canvases and I was assigned to create beauty looks with pastels based on the capsule collection eyeshadow palette using his drawing as the template.

The event served as a preview for beauty editors and industry professionals.  Makeup artists took time to introduce guests to the new products while tropical smoothies were served at the bar.  The space was decked with gorgeous florals in bright pops of pink and green mimicking the Christian Siriano SS18 collection and pieces from the collection were scattered for guests to admire.

Christian Siriano and elf cosmetics collaboration with Dena Cooper

The main course for the event was a fun creative activity lead by yours truly.  We used pan pastels to explore looks that could be created from the eyeshadow palette and to inspire creativity while exploring different color combinations and techniques with the idea that the face is the ultimate canvas.  The event was a blast and an amazing learning experience for me as I had never used pan pastels before.  

Perhaps the most exciting aspect of the collaboration is the shared value of inclusivity and luxury for all that both e.l.f. and Christian Siriano represent.  Last September was a huge turning point in American fashion when several high profile designers casted models of all sizes, age and color, something completely unheard of in the past.  I am overjoyed to see fashion moving in a more body positive light and Christian was definitely at the helm of this movement with his amazing show of inclusivity for his SS18 runway show.   

Christian Siriano and elf cosmetics collaboration with Dena Cooper

Meeting Christian was a powerful reminder for me of how far I’ve come since watching him on Project Runway from my dorm room.  I can’t describe the feeling of meeting someone that serves as such an inspiration during your most uncertain times of self-doubt.  Christian was so much fun to talk to and laugh with and I will forever cherish the experience. 

The product assortment includes an eyeshadow palette, liquid matte lipstick, and tinted lip oil.  The collection will debut at Christian Siriano’s FW18 show and be available for purchase at e.l.f. Cosmetics stores and online on February 10th, at Target.com on February 25th and in select Target stores on March 11th.

by mlekoshi